Handcrafted pieces, inspired by home
Home Orderly seeks to create harmony and balance by creating simplistic homewares designed to hold life's bits and pieces. Sustainably made, these eco-friendly trays are the perfect accompaniment for any item and are designed to seamlessly fit into any home.
The Home Orderly brand draws its inspiration retrospectively by pairing the primary font with a classic geometric visual – a node to Swiss graphical design of the 70s, while also keeping the theme contemporary. It was an important consideration to make sure the personality of the brand translated not only from screen to print, but all with the the actual products themselves, to continue the brand story to the consumer.
The shapes as a graphic device create a juxtaposition between orderly and disorderly. This is designed to help create a vibrant and playful brand personality while also keeping the visual tension within the brand.
Type: Marcellus/Red Hat Display
Design and direction: Jan-Alfred Barclay