The Dental Boutique
Located on the Gold Coast, Australia, The Dental Boutique is a clinic specialising in dentistry and cosmetic surgery. Dedicated to providing excellent service, their brand needed an update that realigned their vision and goal of being the most outstanding dental practice on the Gold Coast.
Being located in such an iconic part of Australia, the identity steers away from the typical and common associations of 'surf' and 'beach', and positions itself as a boutique and premium brand, aiming to attract a more modern and sophisticated demographic.
Mouths come in all shapes and sizes and this concept focusses on the varying forms and expressions of people's mouths. By using the letters 'D' and 'B' in their name, and reflecting them symmetrically, this forms the shape of a mouth/lips to symbolise what the brand focusses on — dental and oral cosmetic treatment.
Rationale
Creating a geometric shape for the brandmark was based on the different curvatures of peoples mouths and lips. Mouths come in all shapes and sizes and this concept focusses on the varying forms and expressions of people's mouths.
By using the letters 'D' and 'B' in their name, and reflecting them symmetrically, this forms the shape of a mouth/lips to symbolise what the brand focusses on — dental and oral cosmetic treatment.
Credits
Typeface: Poppins
Photography: Pinterest, Pexels
Industries:
Health
Fashion
Retail
Capabilities:
Branding
Art direction
Typography
Digital design
Web development
Print
Digital
